27 June 2009

12:28 am

1 note

It’s pretty interesting to see how the browser has evolved search. For most people, if there is a particular site in mind, the automatic reaction is to enter a site name or even a url into the upper right hand corner of their browser (not the address bar) and expect google to do its job. As a result, some people can’t even distinguish a browser from a search engine. For something seemingly trivial as typing in latimes.com, people still actually type in “la times” or “l.a. times”, do a search, click on the top result, and finally get to latimes.com.

For all browsers, the address bar just doesn’t do a good job of identifying intent. Auto filling your history isn’t good enough. It also isn’t friendly for typos either as most people have figured out.

It’s pretty interesting to see how the browser has evolved search. For most people, if there is a particular site in mind, the automatic reaction is to enter a site name or even a url into the upper right hand corner of their browser (not the address bar) and expect google to do its job. As a result, some people can’t even distinguish a browser from a search engine. For something seemingly trivial as typing in latimes.com, people still actually type in “la times” or “l.a. times”, do a search, click on the top result, and finally get to latimes.com.

For all browsers, the address bar just doesn’t do a good job of identifying intent. Auto filling your history isn’t good enough. It also isn’t friendly for typos either as most people have figured out.