“This week, in a study called “Natural Born Clickers,” Starcom USA, Tacoda, and comScore found that “the 6% of the online population accounting for most of the click-throughs skews toward male Internet users ages 25 to 44 with household income under $40,000.”
Who clicks on ads? (Revisited with data)
This makes a lot of sense that only a small percentage of users account for most of the click-throughs. I thought the age of heavy clickers would be skewed towards older people since they have less internet experience and can’t distinguish a sponsored result from the actually result.
