37signals Product Blog: How GitHub used Getting Real to pick a fight, scratch their own itch, and stay lean →
We literally launched our “beta” as soon as the signup code was finished. We had real users and real projects on the site right away, bringing us invaluable feedback. What worked, what didn’t work, all of that. No lab tests or surveys. We watched what people did instead of listening to what they said they might do (which, of course, is never accurate).
