Ron Hasse, director of circulation sales and marketing for the L.A. Times, told the Ticket that The Times had rung up $686,000 in sales of its Obama merchandise.
The big items now for sale reproduce the paper’s Nov. 5 front page, headlined: “IT’S OBAMA” on an aluminum printing plate ($20), a mini-poster ($10) and, yes, the Nov. 5 paper itself ($2). Recently added were $10 T-shirts and coffee mugs. (Shipping and handling costs bump up the price of each.)
Wow. Obama can walk on water, heal the blind, and can temporarily make newspapers relevant. It’s pretty smart for LAT to milk whatever they can from the election, but I was kinda surprised they initially sold papers for the news stand price of $.50 instead of raising it to $2 bucks up front, right after the election. And they probably still would’ve sold just as many papers.
